Although the emphasis is shifting and inbound marketing such as social media is becoming more popular and giving great returns. Outbound has one big advantage: it is instant.
Social media marketing takes time to build up and become effective. typically 6 to 18 months of effort is needed to see the best results. Not only this but there are often times when you want to promote an offer or boost your sales in the short term.
This is where outbound works best. You can turn it on and off and get great returns in the short term. Email marketing is one of the cornerstones of outbound. In an instant you can send offers and information by email to thousands of clients and prospects.
Pay Per click (PPC) is the other cornerstone and has proven itself time and again. Lately it has become more expensive with clicks going from pence to pounds in cost. However done right and combined with SEO and other inbound techniques businesses can still see great returns.
Paid Advertising Still Works In 2018
Clients are seeing great value for money with paid advertising on Facebook