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Inbound Marketing vs Outbound Marketing
Which kind of marketing will best suit your business and give the best possible return on investment? Its not possible to say absolutely without analysing your business fully. We can do this for you for free if you use the form on the right of the page.
What Is Inbound Marketing?
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Until lately advertising was fairly straightforward: you put an advert in the paper and the phone rang: the same for TV, radio and all the other interruption forms of traditional advertising.
Unfortunately this form or marketing has been getting less and less effective and returns have dwindled to almost nothing. So people turn to digital marketing as more people use the internet to find what they want and shop.
Digital marketing was initially all about Pay Per Click (PPC) and Search Engine Optimisation (SEO). PPC is the modern version of interruption marketing and includes banner adverts as well as all the paid listings you see at the top of searches. PPC started out costing just a few pence per lead but now can cost tens or even hundreds.
SEO was the holy grail of internet marketing. Almost considered a dark art people spent a lot of time effort and money on getting their website fully optimised. But this too is going by the wayside as the internet evolves and we change the way we look for things online.
To get the best form your marketing budget you need a rounded approach. Businesses are generally seeing the best returns from social media marketing and this is becoming more popular as companies look to engage with their clients and prospects and build their business organically.
Video marketing is a medium that has become very important as people consume more of it. If a picture is worth a thousand words and video is with ten times that. YouTube is the second largest search engine in the UK and is owned by Google, so it is very important to engage with it.
Other forms of Outbound marketing include email marketing and targeted traffic. The most powerful email marketing is done to a list that you have built and CR4L can help you do this and get great long term returns.
On the inbound side we must include content marketing and reputation management. Content includes blog posts and blogs in general as well as article marketing and PR. All of which build to be very effective over time.
One of the most important things in online marketing today is reputation management. All your marketing efforts can be undermined by some bad comments or a poor star rating. Think of the power of Tripadvisor when it comes to hotel bookings. A reputation talks years to build and moments to lose so manage it carefully.
Unfortunately this form or marketing has been getting less and less effective and returns have dwindled to almost nothing. So people turn to digital marketing as more people use the internet to find what they want and shop.
Digital marketing was initially all about Pay Per Click (PPC) and Search Engine Optimisation (SEO). PPC is the modern version of interruption marketing and includes banner adverts as well as all the paid listings you see at the top of searches. PPC started out costing just a few pence per lead but now can cost tens or even hundreds.
SEO was the holy grail of internet marketing. Almost considered a dark art people spent a lot of time effort and money on getting their website fully optimised. But this too is going by the wayside as the internet evolves and we change the way we look for things online.
To get the best form your marketing budget you need a rounded approach. Businesses are generally seeing the best returns from social media marketing and this is becoming more popular as companies look to engage with their clients and prospects and build their business organically.
Video marketing is a medium that has become very important as people consume more of it. If a picture is worth a thousand words and video is with ten times that. YouTube is the second largest search engine in the UK and is owned by Google, so it is very important to engage with it.
Other forms of Outbound marketing include email marketing and targeted traffic. The most powerful email marketing is done to a list that you have built and CR4L can help you do this and get great long term returns.
On the inbound side we must include content marketing and reputation management. Content includes blog posts and blogs in general as well as article marketing and PR. All of which build to be very effective over time.
One of the most important things in online marketing today is reputation management. All your marketing efforts can be undermined by some bad comments or a poor star rating. Think of the power of Tripadvisor when it comes to hotel bookings. A reputation talks years to build and moments to lose so manage it carefully.