Why Video On My Website?
Q: What is so great about video? Why should I bother putting a video on my website?
A: Because you are more than twice as likely to be found and get to the front page of searches with video on your website.
Q: I don’t get it; I never had video so why should I have one now?
A: YouTube gets 4 billion hits a day – it’s the second biggest search engine in the UK and one of the biggest in the world. If your business is not there you will miss out on quality traffic and potential clients.
...Ok, enough of the Q&A. There is a very strong case for video but at the same time a lot of people don’t see why they should bother or they think that this does not apply to them. The statistics say something different. In fact having just one video on your website can have a massive impact.
Many businesses do not think that video is relevant to them. But it is relevant to anyone who has a website that they would like their target audience to visit. You may not know what to make a video of or how but it is not that hard.
How To Produce A quality Video For Your Website
DIY for FREE: The video should be properly lit and shot from a stand or tripod, no shaky camera work. This is not as hard as it sounds as you can see in the video posted here. You can use a smart phone and free apps like Splice to film and edit your clip. Splice will allow you to add titles and music and make smooth transitions from shot to shot. It is really easy. Then just upload to your YouTube account and add that to your website. Again free apps can let you do this with great ease.
PROFESSIONAL: Getting a professional to script, shoot, edit, publish and promote your video is not as expensive as you may fear. Packages like the one seen by clicking here give you all of the above for just £900. That is well worth while and will pay for itself in just a few months with increased traffic and business.
Still Not Sure About Video On Your Website?
Don’t just take my word for it: “Whether it’s YouTube or embedded on a Website, video has become an integral part of consumers’ research and Web surfing, which is why small businesses have to follow their larger brethren and embrace this medium. Done right, video can put potential customers at ease, and at the same time create a huge and loyal following without having to spend any money on advertising and marketing.
“According to experts, small business owners should view video as more than just another marketing tool. Instead of using video to showcase a new line of skis, you should film real people using those skis. Or take a restaurant as another example. Rather than hire actors to praise the food and service, film real customers genuinely enjoying the meal and experience.” Donna Fuscaldo Fox Business
“The ability to put out a video is very easy today,” says Ashan Willy, senior vice president of product management at video conferencing company Polycom. “It’s as easy as using a smartphone to record yourself and putting it on your website.”
“We live in an ADD society. No one has time,” says Shawn Prez, CEO and founder of Power Moves, Inc., a grassroots marketing company. “You’ve got thirty seconds to get in and get out.
“You have to know who you are speaking to first and foremost,” says Prez. “You don’t want every message to feel like ‘I’m being marketed to’,” he says. Consumers are savvy, particularly the ones watching online videos, and will quickly see through all the marketing fluff. Because of that, the content has to be compelling and honest.
Avoid any content that might be offensive or put people off. Asd with any marketing aim your video at your ideal prospect. If you make it of enough value people will share it. That is the holy grail of video; going viral. Although not likely if you have enough value in your message people will share it with others.
For more information on video and promoting your business contact the CR4L Results Marketing Team by clicking here.
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