Does your business have a great domain name? If not, you're about to get another chance to name your online home, with the introduction of hundreds of new top level domains (TLDs for short).
But what is the point in changing and what would it actually do for your business?
It’s all about relevance and being easily found in searches. For example if your business is in Wales you should have .WALES as your TLD. If you are a law firm its .LAW.
This doesn’t mean that you will have to change your current website or presence, if it’s working stick with it. However adding another string to your bow may well be a good tactic.
We have increasingly seen businesses having multiple websites to attract customers. Now they can have even more relevance for a niche market and get ahead of the competition. You can see the next batch of TLDs and reserve for free at 1and1.com
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