Products and companies that aim for the mass market are set to fail. Now it's not enough to be good, or even the best. Pretty soon someone will come along and do better, be cheaper, last longer ...
If you choose to be different you actually have a chance, and you can beat the bigger companies. The trouble with big companies is that they are going for the mass market. This market is full and noisy. In the mass market to get noticed you have to spend big. Expensive newspaper adverts, TV commercials and mass media campaigns may get you noticed but for what...
Even if you get noticed so what? Who cares? TV adverts interrupt us with messages that we have become desensitised to. We ignore most billboards and magazine adverts. Consumers don’t care about you and your business; why should they?
No matter what size your business and who your target audience is the most successful marketing strategy is to stand out and be different. That can mean all sorts of things but in an essence don’t be new and improved, be remarkable....
Your business idea is solid, your product is top-notch, and you're on all the major social networks. So why aren't you seeing the sales growth you expected? According to serial entrepreneur Drew Williams, it all boils down to one major issue: poor marketing.
"Most entrepreneurs have great ideas for products and services, but don't know how to market them," said Williams, co-author of "Feed the Startup Beast" (McGraw-Hill, 2013). "By creating a proven, repeatable system of marketing, entrepreneurs will be able to achieve a high level of consistency, scalability, measurement and, finally, success."
Here are five marketing mistakes that will keep your startup from reaching its full potential, and how to fix them before it's too late:
Thanks to the European Union Development Fund you could get a new or improved website, and online marketing services, and not have to foot a hefty bill.
The European Regional Development Fund 2007-2013 is coming to an end in just weeks. If you are quick you can get funding for a new or improved website and online marketing services.
CR4L Results Marketing is offering all small and micro businesses the chance to get guaranteed funding for their website and online marketing. This includes services such as SEO and website design, data catchment, lead generation, email marketing and social media marketing.
CR4L specialise in optimising and redesigning websites to improve conversions and profitability. They use multiple streams of marketing to bring increased and targeted traffic to a site. Then they combine this with optimised landing pages and data catchment techniques that grow prospect lists.
This is followed up with email marketing and social media strategies that convert high numbers of leads. Together these techniques increase the profitability of websites and help to grow businesses quickly.
This is the aim of the EU Funding initiative: to help businesses grow quickly and spearhead the economic recovery. So if you would like to see your business grow quickly in 2014 you need to act quickly. This initiative ends at the end of 2013 so companies need to get in touch with CR4L immediately to qualify.
You can apply through the website at: http://www.cr4l.com/funded-business-development.html
Funded Business Development
Get your website development and marketing paid for by a grant... Hurry as this opportunity ends on December 31st 2013
CR4L are please to offer any micro business or small business the opportunity to get funding for their website development and marketing.
There are various schemes and grants available in different areas of the country. If your business qualifies CR4L will do all the work and secure the grant on your behalf.
That means that you could have a new or improved website and 6 months of inbound marketing for your business and get half* of your money back through a grant. Click here to apply now.
Most business owners recognize that social networking is key to a successful online marketing strategy; some consider a well-designed Facebook page the workhorse of their social media campaign. According to CNBC, however, Facebook is destined to go the way of the dinosaurs, and in fact, its relevance is rapidly fading compared to Twitter. In an age where smart phone sales are experiencing unprecedented growth and more people are using their mobile phones for news, email, search and information, Twitter is the fastest-growing way to engage with your customers. If you aren't already harnessing the power of a tweet, here are six reasons you should start today.
Get leads literally sent to your inbox every day of the week...
Have you tried blogging and article marketing but struggled to make it work?
One of the most difficult things is to find where to engage with potential purchasers. Where do you post the comments, articles and blogs? How do you stay relevant and up to the moment?
Well CR4L has developed a great way to make the process easier and get great results. At CR4L Results Marketing we are always looking for ways to get better results for our clients.
But we also realise that not everyone wants to pay someone to do the marketing for them. A lot of small businesses do self marketing. And inbound marketing is one of the best ways to market, and self market, because of the high return on investment.
But getting actual results eludes most self marketers So now we want to pass this excellent method of lead generation on to you; for free. And if you are not a self marketer but still want to get the full effect of the system, just ask CR4L to do it for you – we guaranteed results!
Summary of Report Content:
Outbound Marketing VS Inbound Marketing – Which is right for your business?
Are you exceeding your sales targets?
Or do you get to the end of the month and have to have a call blitz; 100 cold calls and no one wants to talk to you. There has to be a better way to get sales...
Most marketing up until the advent of the internet has been outbound or interruption marketing. This is everything from TV spots, newspaper adverts, cold calling, direct mail, and anything else that interrupts people with a message.
Now you can add to that list email marketing, banner adverts and pay per click (PPC) and similar online interruptions. Studies show that people viewing websites now automatically block out banner adverts. Anything that looks like an advert is less likely to be seen.
Most businesses still rely on outbound marketing but they are getting less and less return from it. Newspaper adverts no longer have the pull that they once did. There are more magazines than ever and it is becoming more difficult to reach your prospects.
So what so the answer?
Word of Mouth Marketing – demonstrably effective
There is a growing amount of data that indicates why word-of-mouth marketing is so appealing.
US trade body Womma (Word of Mouth Marketing Association) has conducted research showing that 72 per cent of consumer credit reviews from family or friends have either a great deal or a ‘fair amount’ of influence when deciding whether to use a product or service, while 81 per cent of consumers are influenced by their friends’ social media posts.
According to Nielsen’s Global Trust in Advertising and Brand Messages report, published in September 2013, ‘recommendations from people I know’ are the most trusted form of brand advertising, with a score of 84 per cent.
And as digital communications have penetrated our world, this figure has grown, having been just 78 per cent in 2007.
It is also far more popular than the alternatives. The same report scores branded websites at 69 per cent, TV adverts at 62 per cent and emails – even those that consumers have consented to receive – at 56 per cent.
How Can Your Business Use This To It’s Advantage?
Word of mouth advertising has been around for a long time. We all love to be recommended to companies and products. When we are, as we have seen above, it makes a big difference to our purchases.
But how can we use this in our businesses to full effect? Personally I think that social media has given every business, no matter how big or small, a great opportunity to engage with their customers and prospects. Now we can use positive feedback and reviews as well as other social evidence to full effect online.
Not only that but as we have seen with the example of Plusnet we can use incentives to get our existing customers to bring in their friends. And customers that are recommended by a friend to Plusnet have a 50% lower churn rate.
Is It Time You Leveraged This Powerful Technique?
At CR4L Results Marketing we are implementing schemes like the Plusnet one for our clients. The numbers speak for themselves and we suggest you try a similar plan; especially if you sell to the public.
Does your business have a great domain name? If not, you're about to get another chance to name your online home, with the introduction of hundreds of new top level domains (TLDs for short).
But what is the point in changing and what would it actually do for your business?
It’s all about relevance and being easily found in searches. For example if your business is in Wales you should have .WALES as your TLD. If you are a law firm its .LAW.
This doesn’t mean that you will have to change your current website or presence, if it’s working stick with it. However adding another string to your bow may well be a good tactic.
We have increasingly seen businesses having multiple websites to attract customers. Now they can have even more relevance for a niche market and get ahead of the competition. You can see the next batch of TLDs and reserve for free at 1and1.com
Simply put: there is too much content in too many places.
While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. Everyone is publishing - in text, images, audio and video. All of the time... and to the world. Of course, this is nothing new, and you will find instances when brands (think American Express and their Open Forum platform or what LinkedIn has done in recent months to become a top content provider with LinkedIn Today) are breaking the mold and busting through the immense amount of clutter, but the lessons about what works (and what's just adding to the clutter) seem to be somewhat formulaic.
How do you make your content resonate? Here's what the experts will tell you:
Marketing should take the client right to the purchasing stage; there should be almost or no, need for a sales person – just an order taker.
This is the fundamental difference between someone who comes to your business to buy and someone who comes that you need to sell to. These days people research every purchase online before they even go in to a store or business.
Clients can be, and often are, more informed than sales people. As Seth Godin says in his book “All Marketers are Liars” ; buyer beware “caveat emptor” is now “seller beware” as often the client is more informed about a product than the sales person. There is so much information about our products and services available on the web that it may be impossible to keep fully up to date. None more so than with cars: Clients come to dealers with printouts of web pages that have far more information than a sales person can hope to remember about every model in the range.
This is actually a good thing because they should know just what they want so all the sales person has to do is match that and take the order. Then a good sales person may find a little cross or up-sell to add to the package if that suits the purchaser.
What Story Does Your Marketing Tell About You?
Self Marketers should be using video more than anyone else - it is HUGELY powerful and FREE
Video On Your Website - the statistics...
Whichever way you look at it – Video is a powerful marketing tool. If you are not using video on your website you are missing out. Don't think that it costs money either; just watch my YouTube video to see how to make professional looking videos for NO money...
1. Use a short video clips to move fans from your Facebook, Twitter, YouTube and other social media sites, to your landing page.
a. Make a short video clip with a clear call to action and incentivise their action
2. Plan a mini campaign with a theme – this can be ongoing.
3. Leverage your clips over several media
a. First things first: upload your video to YouTube and optimize it with a URL (in the description), a great title and a clear call to action. Also, consider adding a video overlay that links to your landing page for extra traction. These are basically clickable banner ads.
b. Share your video in a status update on Facebook with a clear call to action. Then you can push additional traffic to it using Promoted Posts (set these up right on your post) and Page Post Ads (which also appear in the right-hand column and can be targeted to non-fans too).
c. Twitter is a platform we don’t associate strongly with video yet. So tweet your YouTube link (along with a link to your opt-in page) and stand out from the crowd!
d. Adding YouTube videos to Pinterest is a great way to spark shares. Whenever someone comes across your pinned video, the PLAY button is featured over the image, so it stands apart from all of the static images around it.
4. Armed with a quarterly strategic plan and premium content (your video, your giveaway, plus all the indirect content that supports both), you can convert fans into quality leads and eventually, loyal customers.
a. And you can continue to do so all year by focusing on new campaigns, themes and content, giving structure (and measurability) to your editorial calendar.
I have just started a mini campaign with the theme of tips on making marketing videos work for your business. Each one will go with a blog post and I will add some short clips to Vine and Instagram for extra coverage.
If you are not sure how to make a short video clip check out my YouTube Channel and this particular video. It shows how I make all my videos. Shot on HD with great looking lighting and background you might think that they cost a lot to make....
...But take a look at this video where I reveal the secret of how I made all my videos with my iPhone and some free software I downloaded. YouTube Link: http://youtu.be/cgSkkSmh4aw
Now it’s your turn... What’s one video tip that should be part of every “mini-campaign”? Share your experience in the comment box below.
What are the 7 key things every start-up company should be doing to market their business?
1. Build a website
2. Get traffic to that website
3. Build a list of prospects
4. Build relationships with prospects
5. Get feedback
6. Sell product
7. Get feedback – the second cup
You’ll notice that all the way down in 6th is the selling, and get feedback is before and after the sale. Feedback and customer opinion is important in any business. In a startup business feedback is essential in developing the offer and product.
You may be aware that many startup businesses have a great product or service and then proceed to fail in taking it to market. One of the main problems is that as an entrepreneur or business developer you can get so involved in your amazing new product that you lose sight of what the real world will thinks of it.
I am sure that you will agree this is one of the reasons that market testing is essential before committing to a big launch. If you have ever seen Dragons Den on TV you are sure to have seen entrepreneurs that are very enthusiastic about their product. But the sum total of their testing is often just asking their friends what they think. Dragons want to see sales to the public and public feedback; not mates telling you your widget is great.
So you can see the advantage of a soft launch before committing a lot of money to a big launch: See if you can get a few early adopters. Then get feedback from them and develop your offer so that you can get to the next stage and on to the mass market.
Let’s assume that you have some product to sell or your beta system is ready to trial, then the steps are simple:
CR4L offer Results Marketing... Find out about paying for your marketing based on results. Click Here
Top Blog: Seth Goodin
"I don't get it" Who is teaching us to look deeper?
With nearly 4 million views this promotional video proves what a powerful medium this is...