How often should I update my website?
I often get this question and even more frequently I find clients have websites that have been built and left to “work”. Websites don’t just work – then need to be worked. In this article I discuss the whys and how’s of keeping your website fresh, relevant and “working”.
To me a working website is one that develops the brand, creates interest, gets found, generates leads and or sales. I see almost no point in having a static brochure style website; if you are going to have a website far better that it makes you money through lead generation if not actual sales ...
Is Google+ important for your SEO and rankings
You may have noticed lately a lot of articles, press releases and blog posts about Google+. I have seen several blog posts saying how easy Google+ is to use and how important it is. But these just look like they were written by Google staff or affiliates so perhaps we can dismiss these.
However that is not the whole story. Just as Pinterest is more popular in the USA so Google+ has take off there first. Some say that it is not relevant for the UK and Europe. Some say that they only have as many users (500 Million) because of Gmail and YouTube conscripting their existing users.
All that said Pinterest does drive retail sales in the UK and CR4L have seen some successful campaigns that gave great ROI. So what about Google+...
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Top Blog: Seth Goodin
"I don't get it" Who is teaching us to look deeper?
With nearly 4 million views this promotional video proves what a powerful medium this is...