We all know about Trip Advisor and we all look at the reviews on Amazon but how many of us really consider what is said about our business online? And why should we?

I know for a fact that my prospective customers Google me and my company before they purchase our services. Its natural, you want to know what others think and see if you can trust a business or person before giving them thousands of pounds.


A reputation is fragile. It takes years to build a good standing and get great reviews and just one bad review can ruin everything overnight. As the saying goes “Trust takes years to earn and seconds to lose”.

...Latest customer review statistics show:

• 73 per cent of customers say that positive reviews make them trust a business more, up from 58 per cent last year;
• The number of customers influenced by positive reviews has grown significantly year on year for the past three years;
• 79 per cent of consumers trust online reviews as much as word-of-mouth recommendations.