“EdgeRank is an algorithm developed by Facebook to decide what is displayed and where, in the News Feed.”
Most people who use Facebook to promote their business do not know about or understand EdgeRank.
Did you ever wonder why some stories make it in to your news feed and some don’t? Have you seen a lot form one friend but little from others? This is all controlled by Facebook and the EdgeRank algorithm.
In simple terms if Facebook sees that we interact with a post it ranks that post higher and then the next post from the same person is more likely to get further up our news feed. So if we interact a lot with one persons posts we will see them a lot more as Facebook assumes that is what we want.
This is all well and good as we don’t want our news feeds to be cluttered with nonsense. However it has dire consequences for our business pages.
Simple system for getting great content for your blog and or social media channels to help grow your audience
How to find great website, Blog and social media content easily every day
CR4L run social media campaigns for business but what we love to do is teach companies to do it for themselves. We offer guidance and assistance, training and systems, we hold peoples hands and help them run campaigns.
But the best social media and blog content comes from the employees and stakeholders themselves. Its more authentic and relates to the audience better.
The biggest hurdle for most people is knowing what to write about. It can be had to come up with new content and ideas - especially on a daily basis.
So here we have laid out a simple system to help you add relevant and useful content daily and engage with your audience.
How to use one blog post over multiple channels to create maximum traffic and results - step by step guide
10 Step by Step ways to maximise your blog's results on social media
All too often we at CR4L get asked about blogs: when to post, how to post and most importantly - how to get maximum effect from your efforts.
If you go to the trouble of writing a blog post (and one a week is the by the way) you want it to have an effect. So here we have written out an easy to follow 10 step system to maximise one blog post over social media and multiple channels.
What happens when someone complains or gives negate feedback online? Are you prepared for the inevitable?
Social media is a powerful medium and it can work for you and it can work against you. As the saying goes “a reputation takes a lifetime to build and a moment to lose”.
Marketers harness the power of sharing using social media marketing to promote their business or product. However most seem not to have a plan of action for when things go wrong. Here we look at turning bad comments and complainants on social media into good stories and advocates...
Is Google+ important for your SEO and rankings
You may have noticed lately a lot of articles, press releases and blog posts about Google+. I have seen several blog posts saying how easy Google+ is to use and how important it is. But these just look like they were written by Google staff or affiliates so perhaps we can dismiss these.
However that is not the whole story. Just as Pinterest is more popular in the USA so Google+ has take off there first. Some say that it is not relevant for the UK and Europe. Some say that they only have as many users (500 Million) because of Gmail and YouTube conscripting their existing users.
All that said Pinterest does drive retail sales in the UK and CR4L have seen some successful campaigns that gave great ROI. So what about Google+...
Google, Bing and other search engines give away credit - is it worth using?
A client just wrote to me and asked if they should use the Google Adwords voucher they had been sent...
In response I wrote the following which I thought was worth sharing in case anyone else was wondering if there was any value in one of these vouchers. This applies for Bing and other search engines as well. And if you don’t have a voucher then just Google “Adwords Vouchers” to be inundated with offers.
Yes it's worth using, but follow a few rules to maximise the results...
What is Twitter For in Business? What should your company be doing, where and how? It sounds simple but many people don’t know...
I recently posted an article regarding the finer points of using Twitter. In the past I have written on how to get leads from Facebook and how to generate B2B sales from LinkedIn. But until now I have only posted on how to use Twitter and Facebook and not why...
At CR4L we have a variety of clients with a range of businesses. Our specialty is building social media marketing plans. And there are a few things that seem to crop up time and again and I wanted to share them with you. Hopefully so that you can get more from your social media efforts.
The main questions I get seem to be:
1. Which social media sites are for what?
2. What should I do on social media?
3. How do I get business from social media?
It's Official... Social Media Sells - facts and figures from 2013 and help getting results marketing your business
81% of people are influenced by social media when making a purchase
In a previous article (http://www.cr4l.com/1/post/2013/10/word-of-mouth-marketing-demonstrably-effective.html ) I quoted a study by WOMMA (Word of Mouth Marketing Association) which showed that 72% of people have been influenced by customer reviews and a whopping 81% are influenced by their friends and social media.
According to a Nielson study carried out in September 2013 84% of people most trust “recommendations from people I know” when purchasing.
If you are not convinced that your business should have a social media presence then what else can I say? Well a lot actually...
People like to buy from people. People love it when their friends recommend a product or service to them and they will be much more inclined to buy it. As sellers businesses can say all they like about their product but who is going to believe them? 8 out of ten cats preferred it... studies show... laboratory tested... etc...
We have heard it all and then some. But when a friend tells you they have just bought an iWidget and it does this and that and the other and was only £9,99 you may well take notice. You may even buy one. That is the power of personal recommendation.
81% Of People Are Influenced By Social Media When Making A Purchase
Products and companies that aim for the mass market are set to fail. Now it's not enough to be good, or even the best. Pretty soon someone will come along and do better, be cheaper, last longer ...
If you choose to be different you actually have a chance, and you can beat the bigger companies. The trouble with big companies is that they are going for the mass market. This market is full and noisy. In the mass market to get noticed you have to spend big. Expensive newspaper adverts, TV commercials and mass media campaigns may get you noticed but for what...
Even if you get noticed so what? Who cares? TV adverts interrupt us with messages that we have become desensitised to. We ignore most billboards and magazine adverts. Consumers don’t care about you and your business; why should they?
No matter what size your business and who your target audience is the most successful marketing strategy is to stand out and be different. That can mean all sorts of things but in an essence don’t be new and improved, be remarkable....
Simply put: there is too much content in too many places.
While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. Everyone is publishing - in text, images, audio and video. All of the time... and to the world. Of course, this is nothing new, and you will find instances when brands (think American Express and their Open Forum platform or what LinkedIn has done in recent months to become a top content provider with LinkedIn Today) are breaking the mold and busting through the immense amount of clutter, but the lessons about what works (and what's just adding to the clutter) seem to be somewhat formulaic.
How do you make your content resonate? Here's what the experts will tell you:
I love LinkedIn and wrote an article on how to best use it to get hot leads for your business (see the article here). Now it’s the turn of Facebook...
Facebook is a strange beast, and I mean beast:
But speaking from experience advertising on Facebook does not increase the bottom line. It’s cheap and gets traffic but actually getting sales from Facebook adverts has been hard. Until I stopped paying...
Now I don’t pay for adverts on Facebook but I am starting to get traction. Here is my latest figures:
Does that mean sales? No. But keep reading to find out to get more likes, more readers, more exposure and, yes, more sales...
Facebook lets you engage with your target audience. It also lets you capture their details and that is the key to success. Once you have their details you can engage with them and they will buy from you.
The step are simple enough:
1. Build a business page (not a personal page)
2. Add great content
3. Get likes – build your audience
4. Convert likes to contacts with data catchment
5. People will buy from you
Some businesses set up a profile for their business as if it were a person. It’s not effective so don’t waste your time. Be professional from day 1.
As with all successful strategies online content is king. Add great content to your Facebook page. Take it from your website and blog posts. If your company has brochures add them too and offer them as downloads.
Every time I post on my blog it automatically posts to my business Facebook page. It has a back link to the blog so drives traffic there. This has the dual effect of adding great content and getting people to my website.
Once you have something worth seeing you can start attracting visitors. Remember that your page must offer great value to the reader. They must want to go there and return. The truth is that after liking a page most people will not go back to it. However they will receive your posts directly on their news feed.
But be warned: if they do not engage with your content by commenting, liking or sharing it Facebook will notice. After a while Facebook will stop sending your content to their newsfeed. So keep your content informative, of value and engaging. Be fun and quirky too and you can even be controversial so that people comment more.
So how do you get likes?
1. Invite your personal friends
2. Invite your email contacts
3. Invite your business database
Join relevant groups on Facebook. Post on their timeline and attract people to your page. People on Facebook like to stay on Facebook. Make it easy for them. At the same time you can enhance results with offers of benefits if they like your page. This could be anything you can give away for free and preferably via email; like and eBook. To help with this kind of giveaway you can use a service like Rafflecopter. They have a free version which will suffice as the premium is a bit expensive.
Groups are key. Just as on LinkedIn you need to find and engage with groups relevant to your business. Then you post your articles and blog posts with these groups too. I post all my blog posts on my blog, Facebook page and in all my LinkedIn and Facebook groups. Maximum coverage and impact.
Your goals are to increase engagement, build authority and trust. Comments from customers are great here so ask some happy customers to posts some good feedback on your page for you. Once your page gets bigger you can even segment it and have sub groups. You may have a testing group for new offers or ideas; another of existing clients and another for people interested in one area you deal in.
Next put links to your page on your website and blog. Add like buttons everywhere you can and use the send buttons too so that people can share your posts with their friends. This is where valuable information is key to success. Your articles must be worthy of sharing.
This article is a prime example. I know of one marketer who charged $40 for an information product which said pretty much all that I am. However he left out one vital point about data catchment. You see its all very well having a great Facebook page and lots of likes. But as I have already said people on Facebook like to stay on Facebook.
So now you have to entice them off and into your data catchment. But let’s not leave just yet. You can use events to get leads and you can use the Raffelcopter system I mentioned earlier. They are both hosted on your Facebook page so that is a big plus.
Of course all of your blog posts and articles will entice people away to your website where I am sure you have great data catchment (if not call me!). But one thing that is overlooked by almost all Facebook business pages is that you can use the "about" section at the top left of your Facebook page. This little box is edited in the admin and called “short description”. Use it as an advert and put your website link in it (use the full http:// version).
Entice people away for a great offer or free product. This section stays on top of the page ALL the time. People will see it and if it’s a good offer they will click the link. Have a look at mine on the Results Marketing System page on Facebook (https://www.facebook.com/resultsmarketingsystem?ref=hl)
So in a nutshell.:
1. Great content
2. Attract relevant visitors
3. Give value and engage
4. Capture data
Happy Days! More sales :)
Alternatively: if you don’t have the time to do all of this for your business but would like the results, you can get CR4L to do it for you. We have a package that is guaranteed to work – or you don’t pay!
This is another offer from Results Marketing. See more at http://cr4l.com
CR4L offer Results Marketing... Find out about paying for your marketing based on results. Click Here
Top Blog: Seth Goodin
"I don't get it" Who is teaching us to look deeper?
With nearly 4 million views this promotional video proves what a powerful medium this is...