Why Video On My Website?
A: Because you are more than twice as likely to be found and get to the front page of searches with video on your website.
Q: I don’t get it; I never had video so why should I have one now?
A: YouTube gets 4 billion hits a day – it’s the second biggest search engine in the UK and one of the biggest in the world. If your business is not there you will miss out on quality traffic and potential clients.
...Ok, enough of the Q&A. There is a very strong case for video but at the same time a lot of people don’t see why they should bother or they think that this does not apply to them. The statistics say something different. In fact having just one video on your website can have a massive impact.
Many businesses do not think that video is relevant to them. But it is relevant to anyone who has a website that they would like their target audience to visit. You may not know what to make a video of or how but it is not that hard.
Making A Video For Your Website
In the first case the content should inform and preferably be of value to the viewer. Comedy and cuteness can also work but for now I suggest sticking to informing and adding value. Make it look professional even if you do it yourself.
Be sure and write a script and decide on shots in advance. Plan to tell a story with the words and images. Keep it short, 1 to 2 mins will do, and keep people engaged so avoid panning shots of warehouses. Do research of your competitors and see what they are doing for ideas.
How To Produce A quality Video For Your Website
Still Not Sure About Video On Your Website?
“According to experts, small business owners should view video as more than just another marketing tool. Instead of using video to showcase a new line of skis, you should film real people using those skis. Or take a restaurant as another example. Rather than hire actors to praise the food and service, film real customers genuinely enjoying the meal and experience.” Donna Fuscaldo Fox Business
“The ability to put out a video is very easy today,” says Ashan Willy, senior vice president of product management at video conferencing company Polycom. “It’s as easy as using a smartphone to record yourself and putting it on your website.”
“We live in an ADD society. No one has time,” says Shawn Prez, CEO and founder of Power Moves, Inc., a grassroots marketing company. “You’ve got thirty seconds to get in and get out.
“You have to know who you are speaking to first and foremost,” says Prez. “You don’t want every message to feel like ‘I’m being marketed to’,” he says. Consumers are savvy, particularly the ones watching online videos, and will quickly see through all the marketing fluff. Because of that, the content has to be compelling and honest.
Avoid any content that might be offensive or put people off. Asd with any marketing aim your video at your ideal prospect. If you make it of enough value people will share it. That is the holy grail of video; going viral. Although not likely if you have enough value in your message people will share it with others.
For more information on video and promoting your business contact the CR4L Results Marketing Team by clicking here.