Google, Bing and other search engines give away credit - is it worth using?
In response I wrote the following which I thought was worth sharing in case anyone else was wondering if there was any value in one of these vouchers. This applies for Bing and other search engines as well. And if you don’t have a voucher then just Google “Adwords Vouchers” to be inundated with offers.
Yes it's worth using, but follow a few rules to maximise the results...
Before using the voucher you need to do a few things...
The voucher will pay for clicks. What happens then? If someone comes to your website then what? Right now its a brochure and reference point and that is fine for existing customers but what would a new visitor think? You need to hit new visitors with a big message about what you can do for them - then put in a call to action (CTA). The CTA may be for them to like your Facebook page (you can get a widget for that from https://developers.facebook.com/ - be sure and add your FB page address in the box or you will be promoting FB) - if you give people a reason to do this they just might - the reason could be "Like our facebook page and get discounts/free offer monthly draw/ etc.
Above you can see a great example of a CTA button taken from the home page of this website. If you can take the time to make nice buttons that attract peoples eye.
I suggest putting this CTA on your front page; its best if you can split it in to two columns and have the call to action on the right and the current text on the left. Also be sure to include a box with your phone number in it "Call Us Now For A Chat About Your Branded Clothing Needs" (for example).
Better still copy the layout of http://www.cr4l.com - Buttons for action - text to the left - faces of people like "me" (visitors) smiling at me and recommending this service. Testimonials are a huge part of the social proof that helps sell. People like to see people like them on websites they visit.
When you actually use the voucher ...
- Send traffic to home page (landing page) only
- Think about who you target - you can be specific with Google so use all the tools to nail it down - geographical will be key. Here a small target audience is fine as you will be hyper targeted and your money will be spent only on clicks from these targeted people.
- Always choose clicks over impressions
- Be specific on search terms / use long tailed search terms (crew clothing in Antibes, or yacht crew clothing in Antibes - even better)
- Be sure that the text of your landing page includes the search terms you select (and preferably include these in the Meta tag description of the page too)
- Set the budget to £5 a day (or lowest setting)
- keep an eye on it and monitor results
By the way - make sure you have Google analytics on your website before you start so that you can monitor results.
... I hope this helps and good luck!
PS. Feel free to use the comment box to ask relevant questions or share experience with Google adwords (including where to get new vouchers!)