“EdgeRank is an algorithm developed by Facebook to decide what is displayed and where, in the News Feed.”
Did you ever wonder why some stories make it in to your news feed and some don’t? Have you seen a lot form one friend but little from others? This is all controlled by Facebook and the EdgeRank algorithm.
In simple terms if Facebook sees that we interact with a post it ranks that post higher and then the next post from the same person is more likely to get further up our news feed. So if we interact a lot with one persons posts we will see them a lot more as Facebook assumes that is what we want.
This is all well and good as we don’t want our news feeds to be cluttered with nonsense. However it has dire consequences for our business pages.
Getting Likes is the easy part...
Once someone has liked your page you may think that they will then see your messages and you will have the chance to sell to them. Not so, at least not so in the long term.
If you want your posts to be seen you need to have a good EdgeRank. This means you have to engage with your audience and get them to interact with your posts. If you can get your fans to like your posts, or better still comment on them, your EdgeRank will go up and your posts will be displayed more and more prominently.
Little, by little, by little and Offer!
In short you need to offer value and engaging content again and again. Pictures people can like, useful information, fun facts to share and so on. Then once in a while you can pop in a relevant sales message.
If your content has been good and people have interacted with it then your sales poets has a much better chance of being seen and getting results. How you design your sales posts is equally important and make sure it is relevant and has a clear and easy call to action.
The best results...
We have seen celebrity pictures and articles do well on some of our dental pages. Celebrity teeth are a talking point as a great smile is part of the whole look for anyone in the limelight.
Ask people to share or like if they agree with a comment - people need a little help in taking action so nudge them in the right direction.
What is Affinity?
Affinity is a one-way relationship between a User and an Edge. It could be understood as how close of a "relationship" a Brand and a Fan may have. Affinity is built by repeat interactions with a Brand's Edges. Actions such as Commenting, Liking, Sharing, Clicking, and even Messaging can influence a User's Affinity.
What is Time Decay?
Time Decay refers to how long the Edge has been alive; the older it is the less valuable it is. Time Decay is the easiest of the variables to understand. Mathematically it is understood as 1/(Time Since Action).
As an Edge ages, it loses value. This helps keep the News Feed fresh with interesting new content, as opposed to lingering old content.
What is Weight?
Weight is a value system created by Facebook to increase/decrease the value of certain actions within Facebook. Commenting is more involved and therefore deemed more valuable than a Like. In the weighting system, Comments would have a higher value than a Like. In this system all Edges are assigned a value chosen by Facebook. As a general rule, it's best to assume Edges that take the most time to accomplish tend to weigh more.
For the best possible results with social media...
We start by doing an audit of your current usage and then make recommendations. not all channels are equal so it may be that your offer is more suited to LinkedIn than Facebook, or Pinterest may be for you.
Get in touch through the contact page or click the image below.