Products and companies that aim for the mass market are set to fail. Now it's not enough to be good, or even the best. Pretty soon someone will come along and do better, be cheaper, last longer ...
If you choose to be different you actually have a chance, and you can beat the bigger companies. The trouble with big companies is that they are going for the mass market. This market is full and noisy. In the mass market to get noticed you have to spend big. Expensive newspaper adverts, TV commercials and mass media campaigns may get you noticed but for what...
Even if you get noticed so what? Who cares? TV adverts interrupt us with messages that we have become desensitised to. We ignore most billboards and magazine adverts. Consumers don’t care about you and your business; why should they?
No matter what size your business and who your target audience is the most successful marketing strategy is to stand out and be different. That can mean all sorts of things but in an essence don’t be new and improved, be remarkable....
Remarkable – the key part of that word is “remark” – you want to be so significant that people talk about you to others. Do you remember the last really great product you came across? Was it good enough to tell your friends about?
This sharing is the key to success with social media. It’s easier now than ever for people to share your outstanding business with their friends and colleagues. Your business must have social media sharing icons on its web pages. Your blog must stand out and offer something remarkable. If you Tweet make it relevant and worth re-Tweeting. Become the subject of conversation.
All this is easier said than done. If you are a widget manufacturer just like many others how do you stand out and be remarkable? The same is true of restaurants, hotels, shops, garages, plumbers, builders, architects, engineers, designers and almost anyone that needs to attract new clients and business.
So many articles now have great content but then end with no real solution. Well I don’t want to do that here. No matter where you are and what your business is you can stand out and be remarkable. And I will prove it to you. CR4L offer “Results Marketing” – that means we get you results or you don’t pay (by the way that’s what makes CR4L remarkable) and we guarantee we can make your business remarkable too. If we can’t make your business remarkable you don’t pay.
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