“EdgeRank is an algorithm developed by Facebook to decide what is displayed and where, in the News Feed.”
Did you ever wonder why some stories make it in to your news feed and some don’t? Have you seen a lot form one friend but little from others? This is all controlled by Facebook and the EdgeRank algorithm.
In simple terms if Facebook sees that we interact with a post it ranks that post higher and then the next post from the same person is more likely to get further up our news feed. So if we interact a lot with one persons posts we will see them a lot more as Facebook assumes that is what we want.
This is all well and good as we don’t want our news feeds to be cluttered with nonsense. However it has dire consequences for our business pages.