Think Social Media Marketing Won't Work For Your Business? Perhaps it could be more effective than you think...
If you think social media will not work for your business... think again ...
It doesn’t really matter what your business is you can use social media to drive revenue. If you sell to the public you have a great opportunity to engage with them and create interest in your company and thus revenue.
If you sell to business then you can use LinkedIn and other business sites to get connected and become a respected market leader – even as a small company.
I have one client who manufactures an orthodontic product that they sell to dentists who then sell it to the public. You might wonder how social media can help them. And I will explain...
There are many types of braces/brackets to straighten teeth (I never knew how many until I took this client on!). A lot of dentists offer several different styles and manufacturers.
In the past as a manufacturer you had to be nice to the dentist to get them to promote your product to their clients. But what if these clients were walking in the door asking for “Smart Braces” your fantastic new product? Then the dentist’s job would be easier, they would get more clients as approved sellers and you would get more business.
Social media can create the demand for a product in this way. It can engage, inform and enthuse people. It can establish brands and get people to ask for your product over your competitors. It can be so effective that people will go out of their way to find it, they will tell their friends about it and they will spend more on it.
This applies as much to Smart Braces as it does to Omar Park Homes, or Apple iPhones, or Blendtec.
If you have a B2C company then your process is possibly easier. Small companies can do very well especially if they serve a specific geographical area. Restaurants can drive business as can shops and retail as a whole using Foresquare, Facebook, Pinterest and Google+ in particular.
If you would like to know more about hoe social media can work for your particular business just get in touch with the CR4L team. We work on a results basis so you can be sure of a great return on your marketing investment.
How often should I update my website?
I often get this question and even more frequently I find clients have websites that have been built and left to “work”. Websites don’t just work – then need to be worked. In this article I discuss the whys and how’s of keeping your website fresh, relevant and “working”.
To me a working website is one that develops the brand, creates interest, gets found, generates leads and or sales. I see almost no point in having a static brochure style website; if you are going to have a website far better that it makes you money through lead generation if not actual sales ...
What happens when someone complains or gives negate feedback online? Are you prepared for the inevitable?
Social media is a powerful medium and it can work for you and it can work against you. As the saying goes “a reputation takes a lifetime to build and a moment to lose”.
Marketers harness the power of sharing using social media marketing to promote their business or product. However most seem not to have a plan of action for when things go wrong. Here we look at turning bad comments and complainants on social media into good stories and advocates...
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Top Blog: Seth Goodin
"I don't get it" Who is teaching us to look deeper?
With nearly 4 million views this promotional video proves what a powerful medium this is...